Facebook Ads Write For Us
Facebook Ads is an American online social network and social networking service owned by Facebook, Inc. The name was founded in 2004 by Mark Zuckerberg with roommates and Harvard College students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. Membership was initially limited to Harvard students, gradually extended to other North American universities, and, since 2006, to anyone over 13. And also, In 2020, Facebook had 2.8 billion monthly active users and ranked seventh in global internet use. And also, It was the most downloaded mobile application of the 2010s.
Facebook Ads is the advertising platform of the social network Facebook that aims to promote products and services through publications or ads of text, image or video. It is a marketing channel widely used by companies due to its large audience (about 2,200 million people) and its great possibilities for segmentation.
Facebook is accessible from devices with an Internet connection, such as PCs, tablets, and smartphones. Therefore, After registering, users can create a profile that reveals information about themselves. And also, You can post text, photos, and media to share with other users who have agreed to be your “friend” or, with different privacy settings, publicly. Facebook Messenger also allows users to communicate directly with each other, join common interest groups, and receive notifications about their Facebook friends’ activities and the pages they follow.
Facebook, which has been the subject of much controversy, has often been criticized for issues such as user privacy as in the Cambridge Analytica data scandal, political manipulation as in the 2016 US election, mass surveillance, psychological effects such as drug addiction and minority self-esteem as well as content such as fake news, conspiracy theories, copyright infringement and hate speech. However, Commentators accused Facebook of voluntarily facilitating the distribution of such content and exaggerating the number of users to attract advertisers.
How to create an advertising account on Facebook
You should know that you can only run Facebook ad campaigns from Pages and not from a Profile. It’s a prevalent mistake to think that advertising works for an account when it doesn’t.
To create your advertising account, you have to go to your fan page, click on the start button, and click on the ad.
In this case, Facebook starts the house from the roof because it takes you to design your first campaign before creating the ad account. Don’t worry. Create a campaign and deactivate it later! When you have all the levels configured, we will see that later, it will be when he asks you to configure your ad account.
One crucial detail that you won’t find in any other definitive guide to Facebook ads is that when you first set up your ad account, there are two pieces of information that you will never be able to change: currency and time. Zoned.
Advertising on Facebook Ads
Knowing that the number of active users on Facebook and Instagram is 3,196 million and that it continues to grow, we can imagine the tool’s potential when it comes to giving visibility and getting customers for our project.
Therefore, this large number of users makes the platform one of the most cost-effective and economical ways to advertise on the internet. But what tools do we use to design the ad?
Facebook advertising tools
New to WA already implemented for all users is campaign-level budget selection. In this case, what you give Facebook is a budget, and that will determine how to allocate it among the different ad sets unless you set maximum or minimum bids. And you can create, manage and administer your ad campaigns using two tools:
It is a control panel for the creation of our ads. We can choose the objective of our campaign and configure all the levels of our movement. Once the ad is up and running, we can monitor different aspects such as amount spent, costs, people reached, and other performance metrics.
And once you’ve created your campaign, you’ll see it that way. To be able to deactivate your campaign at any time, click on the white button to the left of the movement:
Facebook Sales Manager
I don’t consider this tool any different from Ads Manager, but Manager is included in Business Manager. Facebook Business Manager is a tool that Facebook provides to marketing agencies, consultants, and Facebook page managers to manage the advertising accounts on which they work.
It is a single access platform to all advertising accounts. Inside Facebook Business Manager, we would find the ad management tool to advertise.
How much does advertising on Facebook cost
Consequently, the economic factor is not the only one that influences, but it is determining. And also, It is not the same that we decide to invest € 200 per day, as € 1. Well, the chances of our ad getting printed more times are higher.
Another point will be distributing the advertising investment according to the phase of the sales funnel we are in.
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