SEO Consultant – With over 2.5 billion searches on google per day, it is important for companies to have a good online presence. This is where SEO comes in.
SEO stands for search engine optimization and it is the process of improving the visibility of a website on an organic (non-paid) basis in search engine result pages (SERPs). To do this, you need to get your website listed on SERPs by making sure that it has the correct title and meta description, has high-quality content, and has rich links from other sites to your site.
There are two types of SEO strategies that businesses can choose from – white hat or black hat. White hats focus on creating better user experience and generating long-term results while black hats focus on achieving quick results but they will not last.
Ideally you want to find an SEO consultant or SEO consulting company that completes only white hat SEO.
On average the cost of an SEO consultant will vary. Typically the hourly rate for a consultant in this profession sits between $50-$250 per hour.
Let’s take a look at what factors into this price.
Years of Experience
Digital marketing is a field where experience matters. For example, in SEO, a beginner will have to put in double or triple the amount of work as an experienced professional to get the same result.
However, some people think that it is possible for beginners to achieve the same as experienced professionals with proper knowledge and hard work.
There are many ways for beginners to gain experience without waiting years before they can do the same work as an experienced SEO professional.
You will obviously pay more for experienced professionals versus someone with only 1-2 years of experience.
How Much Work Your Site Needs
The work that needs to stay done on your website will determine how much work you need to do on your SEO. If your website is new and doesn’t have many pages or videos, then you’ll need less SEO work than someone who has a much larger and older site with lots of content.
If your website is just starting out as a small business, then the amount of work you will need to do to optimize it for search engines will be minimal compared to someone who has been running their business for years.
The less work your site needs, the less amount of hours you will need from a consultant.
Single SEO Consultant vs. Agency
According to a recent study, more than 80% of business owners are in favor of agencies over single consultants. We should mention that this is not the only indicator for success but it’s important to know the pros and cons of both work models.
The conclusion is that most business owners prefer working with agencies because they have a wider array of skill sets and are able to solve more complex tasks. The only downside we can see from this is their pricing, which is often higher than single consultant prices.
