Digital Marketing is the set of strategies that aim to promote a brand on the internet. It differs from traditional marketing in that it includes the use of channels and methods to analyze results in real-time.
With so many options to choose from, finding the best digital marketing agency for your business can be challenging. To find a firm that will deliver the best results for your company’s needs, there are certain factors that must be taken into consideration.
What is Digital Marketing?
The internet incorporates into our lives in such a way that it is almost impossible to do anything without it. It is no coincidence that it is increasingly difficult to see people disconnected from their cell phones, having the internet at their fingertips.
And if our life is no longer the same as the internet. The same can be said about the purchasing process. Today it is very common for us to search for products or services that we want on the internet to find the best prices (when we already know what we want). To search for information about a certain product or service (when we are still studying the possibility of purchase) or even to discover more about a problem we have (when we yet don’t know which solution will help us).
We call all this Digital Marketing: a set of information and actions that can be done in various digital media to promote companies and products.
Types of Digital Marketing
Digital Marketing, as it is a very extensive/macro matter, has an enormous diversity of special disciplines, strategies, and techniques. Thus, there are countless ways to apply to Digital Marketing.
But, despite the great number of possibilities of Digital Marketing applications, there are those strategies/techniques that stand out for being use for the vast majority, which normally brings positive results. They are:
- Content Marketing;
- Email Marketing;
- Social networks;
- Conversion Optimization – CRO;
- Search Marketing – SEM.
How to do Digital Marketing
Content Marketing is all content made to educate, inform, or entertain a future customer. The idea is to inform people so that they not only respect your brand and have it as a reference. But also become customers of your company.
But that content is not just any content: it should speak about issues related to your market and about the possible problems and doubts of your people (that is, the fictitious representations of your target audience).
Email Marketing means the direct sending of a commercial message, typically to a group of people, through email. By definition, every email sent to a potential or current customer can be considered Email Marketing.
Generally, it uses to send promotions, acquire businesses, request sales or donations, and its purpose is to build loyalty, trust, or branding (brand disclosure).
Email Marketing can be used for sold lists (although this practice is not the best one) or for constructed lists, both clients and potential clients (Leads).
Email Marketing, compares to other forms of Digital Marketing, is considers cheap. In addition, it is a way to quickly establish and communicate the company’s purpose with existing or potential clients.
Starting in the 2000s, mainly with the arrival of Orkut, social networks became quite popular around the world as a new form of online socialization.
Over time, social networks became a very interesting space for those looking for new channels to apply Digital Marketing.
Currently, various advantages encourage companies to be present on social networks. The first and main one of them is the very high number of users present in them.
Only on Facebook, for example, there are approximately 1.6 billion users, and the possibility that you will find your clients and potential clients among these users is very high.
In that case, we can exemplify with the following rates:
Overall conversion rate = buyers / visitors
The Broken conversion rate 1 = visitors who clicked on a product/visitors
Broken conversion rate 2 = visitors who clicked to buy a product/visitors who clicked on a product
Broken conversion rate 3 = visitors who clicked to buy a product/visitors who made the payment
Search Marketing – SEM
Online search engines arose in the 2000s, helping users search for websites in practically all niches.
Over time, the practicality that search engines were providing for internet users began to spread. And quickly much of the web public began to use the network to search for services and entertainment tailored to each one.
Of the search tools that have become popular since then, Google is undoubtedly the biggest reference for everyone.
With the rapid growth of the world of online searches. Many companies began to worry about the way they see it in those search engines: when they see it, how many times were they seen, etc. That is why search marketing (SEM) was born.
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