Gone are the days when billboards, print ads, and telemarketing dominated the advertisement industry. Today, thanks to the internet and technological advancements, you can do and advertise your business online.
Websites, social media platforms, and a robust online presence are some of the ways you can advertise your business. In fact, if you’re not using these platforms to advertise and grow your business, you’re losing big.
With the help of a digital marketing agency, you can create a digital marketing strategy that will not only put you ahead of your competitors but also boost your sales. In this post, shall we look at the different types of digital marketing and how they’re used.
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Understanding Digital Marketing
Digital marketing is a term used to refer to the forms of marketing done through online channels. This can be a phone, computer, tablet, or any other digital device.
Ideally, digital marketing involves online marketing efforts such as content marketing, email marketing, social media marketing, search engine optimization, blogging, etc. Some businesses go ahead to include non-internet mediums like television, SMS, radio, etc.
Why Digital Marketing?
With over 4.5 billion internet users over the global, it’s no doubt that the internet presents an effective marketing platform. Digital marketing offers an excellent opportunity to connect with your target audience and possibly turn them to buyers.
Compared to the traditional forms of marketing, digital marketing has many advantages, including:
Large Target Audience
Compared to another forms of marketing, digital marketing allows businesses to reach a wider audience with ease. Whether you’re targeting your local community or consumers around the globe, digital marketing is the way to go.
Unless you run a large and well-established business, the cost of billboards and commercials can seem an uphill task. Digital marketing offers flexible and affordable marketing strategies that will allow you to compete with big companies.
Valuable Tools to Track Your Progress
Tracking of any form of marketing is crucial. Digital marketing has plenty of tools that allow users to monitor the progress of their campaigns. Whether it is customer comments, clicks, conversions, or even engagements, they can give valuable insight that can inform your key decisions.
Digital marketing has proved to help boost customer engagements and conversion rates. Digital marketing allows businesses to target a specific audience, which is key for any form of marketing.
Types of Digital Marketing
Now that you’ve seen the benefits of digital marketing for your business let’s now look at the various types of digital marketing. Depending on your business needs and your specific circumstance, you may prefer to use any of the following types of digital marketing:
Social Media Marketing
If you’re still to leverage the power of social media in marketing, you’re probably losing a lot. Social media is among the most effective forms of digital marketing that will not just give you exposure but help you interact with them more intimately.
Customer interactions are crucial as they allow businesses to know what customers are saying about their products or services as well as their customer service.
Ideally, social media marketing refers to any efforts businesses make to reach a wider audience and increase traffic on your social media channels. Whether it is on LinkedIn, Facebook, Twitter, Snapchat, all these efforts amount to social media marketing.
For better results, pay attention to what your customers are saying. You can also observe your social media marketing by paying attention to the likes and shares that your content gets.
Content marketing is another critical component of digital marketing. Ideally, this type of digital marketing involves creating content directed to your target audience.
Contrary to popular misconception, content marketing ought not to be promotional. Instead, it should be valuable and educational.
By offering valuable and relevant content, your readers will view you as an authority and trusted leader in your industry. Readers will be coming to your website anytime they need information about your industry. This way, it will be easier to transform them into customers.
Search Engine Optimization (SEO)
Your website and the type of content you post plays a crucial role in your digital marketing efforts. But how will your target audience see your content if it doesn’t appear on the first page of search engines? Well, this is where search engine marketing comes into play.
SEO involves the technical setup and optimizing your content for specific keywords or phrases so that they can appear on top of search engines. When done well, SEO can help drive visitors to your website, which can be a game-changer in your digital efforts.
Other components of digital marketing include:
- Paid search
- Email marketing
- Marketing automation
- Mobile marketing
- Affiliate marketing
- Among others