Got a technical product or service that needs to be constantly marketed? A big part of your team’s day-to-day activities probably involves creating written content.
While you might feel that this is working for you now, it doesn’t mean it’s the most efficient use of your employees’ time. If they’re better used for sales, making important decisions about your business’ future, or even for working on new product ideas, filling their time with writing duties isn’t the smartest move.
With that in mind, this guide discusses four of the key signs that you need to hire an outsourced technical writer.
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1. Your Team Knows The Product but Struggles To Explain It
Your team probably has more knowledge about your product than anyone else, especially if they were involved in its creation. But that doesn’t mean they’re all natural-born writers who can clearly explain what it does and who it’s for in paper.
While your internal experts are probably pretty good at writing for themselves, they’re likely not the best at writing for customers. If you want to create content that makes sense for, say, your product pages and onboarding guides, hiring an outsourced technical writing team like DevDocs makes a lot of sense.
2. You Rely on AI For Everything
There’s no denying that AI can be a great tool for tech writing, especially since it learns based on information it’s already provided, with minimal risk of getting things wrong or mixed up.
But as more and more customers are becoming aware of the AI writing style, this approach is widely being considered as “lazy” and could have a negative impact on your business’s reputation. If you want to be seen as a company that doesn’t cut corners in any area of operations, hiring an outsourced technical writer to at least humanize your AI content, if not write fresh content with no AI involvement, is essential.
3. Support Tickets Keep Repeating the Same Questions
If you’re constantly responding to the same customer queries or directing users to the same FAQ, there’s a good chance that your key documentation needs some work.
The last thing you want is to waste time, money, and resources on unnecessary customer support tickets. If you are, it’s worth investing some of these resources into hiring a technical writer to make sure your documentation is as clear and helpful as it can be.
4. Your Content Slows Down Product Launches
Your team probably feels that they have better things to do than writing, and there’s a good chance that they put it off until the last minute. If you’ve ever had to delay a product launch because the written marketing isn’t complete, you probably know the effects that this can have,
Rather than waiting for your staff to “find time” to write, you’ll be better off hiring a technical writer whose job is to write 24/7. They’ll deliver exactly what you need, when you need it, helping to keep your product launches on schedule.
