Obtaining high web traffic is one of the main goals that every web owner wants to achieve. This traffic is made up of a group of data that is sent and received by visitors to a website. The level of web traffic is determined by the number of visitors and pages. And it is measured in order to calculate the popularity of web pages. You can checkout marketing agency in Montreal for all these services like digital marketing, web designing, web development, etc.
You might be surprised to learn that more than 30% of all sites on the internet are powered by the WordPress platform, which makes the process of creating new and engaging content quite easy. And with there now being more than a billion active sites online, it’s quite tough to outrank the competition and get improved rankings in the search results on a weekly basis.
However, through the use of SEO and social media, anyone can start increasing the amount of web traffic they have coming to their site.
Importance of Web Traffic
The importance of web traffic is that it is essential for any marketing strategy. Having high web traffic provides several advantages such as the following:
- You gain greater visibility of the company or brand. Likewise, prestige and recognition also increase within the Branding area.
- Allow your content to have a greater reach.
- It makes it possible to considerably increase the sales of your services or products.
- You can obtain economic income from contextual advertising. The more visits your website achieves, the greater the earnings you receive.
When it comes to social media traffic, you are going to want to continually share your latest web content and blog posts across each of the platforms you are using. Even if you prefer one over the other, it’s still important to make sure you are posting to each of them.
It’s also also important to make sure you are growing your following on social media every day as well. If you have a brand new account, it might be a good idea to buy followers on Instagram, just so you can make your account look a little bit more active than it is. It’s also a good idea to follow your competitors as well, as this will allow you to keep an eye on what type of content they are creating and how often it’s getting shared.
How Does SEO Help Improve Traffic on Your Website?
What is known as SEO (Search Engine Optimization), consists of carrying out a set of actions that allow achieving content optimization, website optimization, and obtaining links from other websites. All this for the sole purpose of improving the position of the website in the search engine results list, for certain search parameters, and consequently increasing the web traffic of said site.
The fact that your website is positioned in the first places will increase the visibility of your company or business, generating in turn more traffic to your site. This increases the probability of generating more conversions or sales. A practical way to validate the SEO of content is using the corresponding WordPress tools, when creating your post.
On the other hand, on-page SEO that is part of web optimization, encompasses actions that improve the loading time and usability of the site, making it faster, more attractive and accessible. With which it is possible to maximize the chances of achieving the established sales and conversion goals.
Having a fully optimized website will allow you to better achieve your goals, saving you money and time in the medium and long term. In addition to knowing what your site ranks for in the search results, you should also be using SERP tools to track any movements as well.
Remember, it’s not just a matter of making sure your site content appears in the search results, but also to continually improve those rankings as well.
Advantages of SEO for Your Website
- Increase in target traffic
- High return on investment
- Long-term positioning
- Increase the visibility of your brand
- Promote the web relentlessly
- Increase in sales or conversions
- Creation of good content
- Improvements in web usability
- Build trust and credibility in the audience
- Improvements in web loading times
- Allows greater exposure on social media
- Your website becomes ubiquitous
Why use Social Media to Increase Traffic on Your Website?
Among the various advantages that social networks bring to companies, is that of increasing the traffic of web pages. This is also why so many brands and businesses are jumping into the world of influencer marketing. It’s not just a fad, it’s a new and exciting way to reach relevant audiences through micro-influencers.
Social media, in addition to directing people to your site, also helps to improve its visibility in search engines, thanks to the times that your followers share your social network. This is due to the backlinks that are generated when an external publication refers to your page. If you share your content appropriately, another site may see your post and mention it in one of their posts, generating a new link.
On the other hand, the visits that come from any of the social media such as Facebook, Instagram or LinkedIn, represent a great benefit for every business. This type of visit brings with it an evident interest in your company or brand, which can add points and become a representative percentage of the number of visits.
In summary, both SEO and social media are highly effective tools to improve your website traffic. Keep in mind that most people currently spend hours browsing the most popular social networks like Instagram or Facebook. Which has made these platforms excellent springboards for websites.
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