Marketing Automation Cost – Automated marketing software is becoming more common as it allows you to foster a larger audience with minimal effort on your part. As with any other marketing solution, you need to consider the cost to ensure it’s useful for your business. This will explain factors that go into the cost.
What is Marketing Automation Software?
It’s best that you know what marketing automation software is before getting into the cost. The majority of these marketing programs like the one offered by SharpSpring have multiple components that cover general marketing needs.
There is often an email component for keeping, generating, and outreaching a list of people. This ensures that you can reach your audience whenever you want. The programs also have lead generation tools, automated website forms, and lead scoring to see how ready customers are to buy. They also include campaign reporting tools along with customizable parameters that you can set to ensure each lead is treated correctly.
When all put together, this gives you a comprehensive marketing solution that helps you find new leads while also reaching them to drive sales.
Main Factors That Affect Cost
While each program is different, there are several common factors that affect the price. One of the biggest factors is the size of your list. A larger list requires more resources, which increases the price of your subscription. The majority of programs charge based on a set number of leads instead of the individual number of leads.
There is also the program’s functionality. A program with more features often costs more, but not always. Some programs also have several different editions. For example, there might be certain features that require an extra cost.
Another factor to consider is the pricing plan. Most programs offer longer periods that reduce your overall cost. If you are serious about cutting costs and ensuring you have the best resources for your company, then you should take advantage of these discounts.
There might also be a charge for the number of users who can access the program. This could require an additional license for each user, which could increase the expense.
Software Pricing Plans
Each program is unique, but there are common pricing plans that you will come across. The most common plans would be monthly and annual plans. Monthly plans are good if you’re testing out new programs and want to make sure that it’s right for you. At the same time, monthly plans cost more. You can often save money with annual plans.
There are also plans based on the number of leads in your database. Many programs have specific tiers, such as a plan for up to 1,000 or 2,500 leads. Others charge per lead. If you are rapidly growing your list, then having a plan that allows for growth is better than one that charges per individual lead.
Additional Costs to Consider
There are some extra costs you may have to consider. Some companies charge for onboarding the program. This is usually a one-time fee at the beginning. There might also be a consulting fee to ensure you get the most from the program.
Many programs have premium features behind an extra paywall. Others only offer priority support if you pay extra. Keep this in mind to ensure you’re staying within your budget.
Marketing automation helps you grow your audience and ensure that you are properly working on your leads. Keep the costs in mind and balance them with the benefits to get the most from these programs.
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