People are spending a lot of their time on the internet, even more so than usual because of the ongoing pandemic. Many businesses and services have had to shift to operating online. It is a statement that services and products you could buy or order in real life are now accessible online.
On the other hand, ecommerce was on the rise before Covid-19. It is just that the virus made businesses emphasize online presence even more. Customers know that they can find products or services on the internet, and they will continue to do so. There is an audience for your ecommerce business as well. The only problem is figuring out how to attract this audience. Use improvement methods mentioned below to create a solid strategy.
Method #1 – Pick the Right Platform
The right platform for ecommerce stores plays a prominent role. If you never had an online business before, you will have an easier time if setting up the store is simple. For example, if your business is print on demand and dropshipping with Shopify, the platform is an excellent choice.
Print on demand integration is simple on Shopify. You should not have any problems adding new products right away. Moreover, there are plenty of theme choices on Shopify, and these themes improve the visitor experience.
In addition, you can access Shopify customer support 24/7 and ask for help. Multiple integrated payment gateways provide different payment options for customers. Finally, Shopify is known for its security thanks to constant and automatic updates, PCI compliance, and the option to enable SSL certificates.
Method #2 – Optimize for Mobile Devices
The most recent infographic by Statista reveals that more than half of the internet traffic is made of mobile devices. Businesses with a website that is not mobile-ready stand to lose a lot of money. Your goal should be to accommodate as many site visitors as you can.
Developing an app for Android and iOS is unnecessary, but the least you can do is make sure navigating the website on smartphones and tablets is smooth.
Method #3 – Work on SEO
Search engine optimization is tricky, especially if you have no experience with it. You can manage some of the basic things, like creating blog posts with relevant keywords, linking back to authority websites, focusing on internal linking, or optimizing images.
However, complicated SEO requires experience. If you want to attract organic traffic from Google and other search engines, you will need to invest in SEO. Hire an experienced SEO consulting company and let them be in charge of the search engine optimization campaign.
Method #4 – Create Email Marketing Campaigns
Email marketing is not the most popular method of attracting new customers, but it can still be beneficial when used right. Start collecting an email list as soon as you launch the website and see its first visitors.
It might be tricky to persuade people to join the email list. You will have to incentivize them by offering perks. Discount coupons and free shipping could be a good idea. Organizing contests for email subscribers and sending them interesting newsletters would also help with growing the email list.
Once you have emails, you can start sending promotions about sales, current products, or services, and what customers can expect in the future. However, keep in mind that going overboard and sending too many emails will have a negative effect. Email spam will make people unsubscribe.
Method #5 – Advertise on Social Media
Social media platforms have millions of active users every day. Facebook and Instagram are the most popular choices, but you should look for other sites. New and emerging social media platforms are not as competitive, and even if they do not have as many users as the most popular platforms, you can still find an audience there.
Promoting your products or services on social media is not that difficult. The simplest way is to run a contest winner generator and give free stuff. People can enter the giveaway by liking and sharing the post. Doing so creates a snowball effect, and if a post goes viral, you can expect a lot of customers coming your way.
Method #6 – Cooperate With Influencers
Look for influencers on YouTube, Twitch TV, Facebook, Instagram, Quora, and other platforms that you can find.
There are many different influencers that you can cooperate with, even if they do not have hundreds of thousands of followers. A micro-influencer can bring you new clients, as well, and working with micro-influencers is easier because they are not as picky, nor do they ask for as much money as big influencers do.
It is also worth mentioning that finding the right influencer is not that easy. If you strike a great partnership, do not stop with just a single promotion. Stay in touch with influencers that met your expectations because you will likely want to work with them in the future.
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