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What is a CRM?

A CRM is a customer relationship management resolution that usually manages three primary areas: commercial management, marketing, and after-sales or consumer facility.

The usage of a CRM is part of a customer-oriented approach in which all measures have the ultimate goal of educating customer service and relationships with potential customers. The CRM tool and customer orientation deliver verifiable results through structured commercial management, which increases sales productivity, and through in-depth customer knowledge, which enables more effective advertising campaigns.

The customer service purposes of a CRM tool also improve customer loyalty and satisfaction, which has a very positive effect on recurring and cross-selling.

Definition of CRM

The definition of CRM (Customer Relationship Management in English) is an application that makes it possible to centralize all interactions between a company and its customers in a single database.

CRM software, by definition, enables you to share and maximize the knowledge of a particular customer, thereby understanding and anticipating their needs. By definition, CRM collects all information about business transactions and keeps a detailed history.

A CRM solution makes it easier to target and manage customer purchases and loyalty campaigns. Thanks to CRM, you can control the actions carried out on customers or prospects and manage commercial activities from a detailed dashboard.

Companies using CRM solutions generate more sales opportunities, streamline management, update budgets in real time, and improve sales processes. In the same way, corporations that use CRM can do better segmentation and have the information to provide excellent customer service and after-sales service.

CRM  is a development by which a business or other organization manages its interactions with its customers, typically using data analytics to examine large amounts of information.

Customer relationship management systems collect data from various communication channels, including a corporate website, phone, email, live chat, marketing materials, and most just, social media. As a result, they allow businesses to learn more near their target audience and better meet their needs to retain customers and increase sales growth. In addition, CRM can be used with past, current or potential clients. The concepts, procedures, and rules that a business follows when communicating with its consumers are called Customer Relationship Management (CRM). This comprehensive connection includes direct contact with customers such as sales and service activities, forecasting, and consumer behavior patterns and behavior from a business perspective.

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